Liv Labs Fitness
PRACTICAL PRODUCTS FOR ACTIVE WOMEN
Liv Labs Press Release
Jan 13, 2025
Liv Labs joins first-ever AgeTech Atlanta showcase of emerging technology for living better at every age
Liv Labs (@livlabsfitness) is a US-based consumer products company founded to help 78 million women get fit, inside and out, with practical products for daily living.
Liv Labs debuted a new pelvic floor fitness product and universal applicator at the annual Consumer Electronics Show (CES) in Las Vegas last week. CES is known as “the most powerful tech event in the world.” This year, organizers reported 141,000 attendees from all over the world, eager to explore new products, future concepts, and partnership potential with over 4,500 exhibitors. Legendary brands like Sony and 3M vie for attention with government funders, new category entrants, and startups alike.
The pelvic spring attracted many a curious booth visitor. “We tell our story to all comers. The product can only be used by people with vaginal anatomy. But let me tell you, the people who love them are just as eager to know more,” said CEO, Melody Roberts. Roberts also shared her thoughts on nimble innovation with tech leaders from Google, XTVue, and Resideo as a panelist for “Trailblazers at the helm: Driving innovation in the evolving tech landscape” in the PwC Experience Lounge. Learn more about the Liv Labs experience, and all of the AgeTech showcase companies, from Abbie Richie, the Tech Guru, here: https://www.agetechatlanta.com/ces-2025
About Liv Labs
Liv Labs Inc. (@livlabsfitness) is a consumer product company developing convenient wellness products to address pelvic floor discomfort and exercise avoidance among women. Liv Labs believes that emerging technologies will help people take more expert control of their physical fitness, leading to better overall health outcomes.